In an exclusive interaction with StartupTalky, Mr. Kunal Sethi, CEO of The Detailing Mafia, provides an inside look at how his company has transformed the high-end car detailing industry. With a network of over 180 studios across India, Sethi discusses the advantages of their franchise model, the comprehensive support and training for franchisees, and strategies for maintaining quality. He also shares insights into the challenges faced and the future growth plans for this innovative brand in the car care market.
StartupTalky: What does The Detailing Mafia do, and what are the main services offered?
Mr. Sethi: The Detailing Mafia is a high-end car cleaning and detailing studio. Over a short period of time in the industry, our brand showcases a portfolio of 180+ studios across India, providing services with unmatched quality, reliability, and durability and giving attention to detailing. We offer several services in the detailing process, including PPF, Ceramic coating, glass films, ceramic wash, maintenance wash, car denting/painting, windshield protection field, and bike detailing.
StartupTalky: Why did you choose the franchise business model? How has it contributed to your company's growth and success?
Mr. Sethi: Franchising the brand was always on our horizon. When we started the concept of premium car detailing, it was unique, hard to find, and premium, and we had people ready to collaborate with us from the very beginning. We started receiving franchise inquiries on day zero. Still, we took time to develop our structure, know-how, and USPs and launched ourselves in the franchising space in 2019 with a solid foundation and infrastructure to back our claims.
Franchising has been a Launchpad for us, enabling us to fast-track our vision of positively disrupting the car care market. We are making quality international services accessible to Indian car lovers and are on our way to becoming an indigenous brand operating abroad. This journey has allowed us to convert our love and passion for vehicles into a successful business, where like-minded individuals can join us in creating state-of-the-art vehicles, meeting consumer demands, and contributing to the community through job creation and capital generation.
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